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ALTER

Brand design

  • Brand design
  • Food
Open magazine showing ALTER vermouth advertising with an orange bottle on a pale green surface.

ALTER is a molecular FoodTech brand that reengineers traditional vermouth into an alcohol-free, high-performance aperitif for the urban bio-hacker. The visual identity rejects classic beverage design, subverting traditional industry codes to merge the social ritual of the aperitif with a precise, high-end laboratory aesthetic. Rooted in a "Technical Brutalism" concept, the project establishes a sharp contrast between heritage and innovation through a carefully balanced graphic system.

Four ALTER wordmarks inside cream, black, orange and lavender circles.
ALTER bus shelter advertising and an orange aperitif bottle presented together.
ALTER street poster with orange bottles and the message Desafía al sistema.
ALTER billboard featuring an orange bottle surrounded by trees.
Black ALTER wordmark and Desafía al sistema tagline on an orange background.