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Clove

Brand design

  • SaaS
  • Asset production
  • Brand design

Clove is a financial wellbeing company helping people better understand and manage their money. I work with its marketing team as a freelance designer, helping shape the visual identity as the company grows. Building on an existing palette, typography and early references, I’ve developed how the brand comes to life across presentations, campaigns and editorial materials.

Our ongoing collaboration creates room to explore and expand Clove’s visual language. From merchandise to events and team experiences, each project is an opportunity to bring a new expression to the brand while keeping a consistent identity.

Rotating covers for Clove’s financial education presentations, including Money for Life.
Hands holding The Money Gap report against a green background.
Detail of the report with pension statistics and orange charts.
Stack of dark Clove caps showing the embroidered marks and adjustable straps.
Front view of the stacked caps with embroidered lettering.
A passenger reads the blue Athens guide on a train.
Animated Athens guide cover against a city rooftop at dusk.
Two spreads from the Athens guide with blue graphics and an illustrated city view.
Hands holding an illustrated Athens postcard with a handwritten note and a stamp.
Animated stack of Clove stickers featuring brand artwork, including a pink rabbit.