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Fresco Malilla

Brand design

  • Brand design
  • Food
A Fresco Malilla vegetable box inside an open lime-green collection locker.

Fresco Malilla is a community-focused veggie box brand based in Malilla Urban Park. To bridge the gap between digital and physical connection, the service is paired with a local neighborhood app. Through the app, users can listen to La Pausa (an ASMR podcast) while waiting for their pickup, read personal notes from the farmworkers, and use a local social feed to share recipes and chat with neighbors. The design uses bold, raw typography and material contrast to turn a simple grocery pickup into a mindful, shared community experience.

Dark green Fresco Malilla vegetable box with illustrated produce stickers on a lime background.
Two phones displaying the Fresco Malilla wordmark in lime and dark green on a cream background.
Lime-green Fresco Malilla collection lockers among the allotments of Malilla Urban Park.
Fresco Malilla poster with allotment photography and watering can, tomato and carrot illustrations on lime.
Brand applications combining the vegetable box, a bouquet, the La Pausa podcast and a personal note from a farmer.
Three app screens presenting the La Pausa podcast, a neighborhood recipe feed and a farmer's story.
Printed March seasonal produce guide and a map showing where food grows in Malilla Urban Park.