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Xufa

Brand design

  • Conceptual work
  • Branding
  • Food
Four people drinking Xufa outdoors, overlaid with a large pale yellow brand mark.

Xufa is a brand concept designed to liberate tiger nut milk from its seasonal and traditional stigmas, elevating it into a contemporary cult icon. Built on the pillars of 'Effortless Sophistication,' the identity balances the organic softness of the product with a bold, pop-inspired graphic language. By subverting conventional industrial codes, Xufa positions itself as more than just a vegetable drink — it is a lifestyle statement for the urban, conscious consumer where honest ingredients meet audacious visual attitude.

Bold brown Xufa lettering on a pale yellow field.
Xufa editorial print and three bottled drink flavours in green and yellow panels.
Three Xufa posters for coffee, original and matcha flavours.
Yellow Xufa neon sign glowing on a dark building facade.
A collage of Xufa lifestyle photographs arranged on a pale lavender background.
Xufa Instagram profile and a product post on a pale yellow panel.
Xufa facade billboard reading Not your average tiger nut drink against a bright blue sky.